About
Juanita Y. Knox
Juanita Knox is a woman of faith, compassion, and purpose who has dedicated her life to serving others. With more than 20 years of experience in healthcare and a deep passion for community advocacy, she founded Taking Back Our Children (TBOC) to give youth a voice and provide families with support during life’s most challenging moments.
Driven by her commitment to healing and empowerment, Juanita created TBOC to address issues affecting young people today, including abuse, grief, mental health challenges, and suicide awareness. Through her leadership, the organization creates safe spaces where youth can be heard, supported, and encouraged to grow into their full potential.
Her mission is simple yet powerful: to empower youth, strengthen families, and bring hope to the next generation.
About the Founder
Minister Juanita Knox, a former resident of Selma, Alabama, is a woman of faith, service, and compassion whose life’s work has been dedicated to uplifting and supporting others. As a devoted mother of three adult sons and a loving grandmother to three beautiful grandchildren—two girls and one boy—her passion for nurturing and guiding the next generation extends far beyond her own family and into the community she serves.
With more than 20 years of experience as a Certified Nursing Assistant, Juanita has built a career centered on compassion, care, and advocacy for others. Her commitment to personal and professional growth led her to earn a Bachelor’s degree in Business Administration and Management, and she also serves as a Certified Notary Public for the State of Alabama. Recently, she expanded her mission of helping others by earning her Life Coach certification, further equipping her to support individuals navigating life’s challenges.
Throughout her journey, Juanita has worn many hats—healthcare professional, author, entrepreneur, community advocate, and minister—but each role has been guided by one central purpose: to serve others with integrity, faith, and love.
Minister Juanita Knox is the Founder and CEO of Taking Back Our Children (TBOC), a nonprofit organization committed to empowering youth and strengthening families.
Through TBOC, Juanita has created a platform where young people are given a voice and a safe space to be heard. The organization hosts Teen Summits and community programs designed to address critical issues affecting youth today, including:
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Physical abuse
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Mental and emotional trauma
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Sexual abuse awareness
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Grief and loss
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Suicide awareness and prevention
TBOC also works with families and children navigating difficult life experiences, providing support, encouragement, and resources that promote healing, resilience, and hope.
At the heart of TBOC’s mission is the belief that every child deserves to be heard, supported, and empowered to overcome life’s challenges.
Entrepreneur & Visionary Leader
In addition to her nonprofit leadership, Juanita Knox is also a creative entrepreneur and founder of several inspirational apparel brands that reflect her faith and commitment to empowering others.
Her brands include:
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TBOC (Taking Back Our Children)
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1 Corinthians 15:33
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Women in Pearls
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Women at War
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Processed, but Willing to Learn
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God Didn't Tell Me to Do It
Each brand carries a message of faith, resilience, personal growth, and purpose, inspiring individuals to live authentically and boldly.
A Voice of Hope in the Community
Minister Juanita Knox continues to serve as a beacon of hope, faith, and encouragement in her community. Through her work in ministry, nonprofit leadership, mentorship, and entrepreneurship, she remains committed to helping individuals and families find strength, healing, and purpose.
Her mission is simple yet powerful:
To empower youth, strengthen families, and create safe spaces where healing, hope, and transformation can begin.